Norwegian based fashion house Holzweiler launched in 2012 by the siblings Susanne and Andreas Holzweiler, together with Maria Skappel Holzweiler as the creative director.

The client’s first collection consisted of hand-knit scarves sold by the metre; the brand moved into ready-to-wear in autumn 2014 with a focus on coats, jackets, and knitwear. But it was the hand-knit scarves that became the basic visual idea to create the brands iconic new mark, together with a new logotype that sporadically will be integrated on new items. Grateful to have been asked by Holzweiler to help them evolving their brand architecture and finding a tone that resonates the companies history as well as its future aspirations.

Image courtesy by Holzweiler.