Anyone can run. With this in mind Björn Borg asked us to design a typographic series for their Nightrunner Collection. The overall term became AGAINST ANY NORM signalling no norms needed to get out and run and doing any kind of sport for that matter. Strong condensed type was used to put emphasis on short three to four letter meanings like IT COMES FROM WITHIN or RUNNING FROM DAYLIGHT. The typography appears on well defined areas of the garments and vary between high red and fluorescent white. Photographs by Bersa.