TOTEME's visual identity dates back to 2014, when the brand was founded by Elin Kling and Karl Lindman. With a clear point of view, distinct values and a well defined design DNA, they created a unique identity that is still being used today, almost unchanged.

We got commissioned to design a new word mark and the custom font TOTEME Sans to build on the foundation Elin and Karl created for the brand, to create even more opportunities to express Toteme's style, values and craftsmanship. Just like TOTEME, the identity continues to evolve and grow while staying true to its roots and maintaining the same signature aesthetic.

Client team: Karl Lindman, Elin Kling, Sofia Hjelm, Nicole Kärnell, Greta Colloca, Joe O’Brien. Ateljé Altmann: Christian Altmann, Janik Sandbothe, Henrik Stelzer.