We got commissioned by Björn Borg to create typographic interpretations of the companies internal communication values to its employees. What better place is there than to use the large staff cantine/kitchen of the HQ in Stockholm, where people meet for all kinds of stuff apart from eating lunch etc. The typographic language design is part of a wider rollout as well as applied to the upcoming Night Runner Collection for AW20 under the creative direction of Andreas Gran, our main contact over at Björn Borg.