Design Within Reach (DWR) is a retailer of authentic modern and mid-century furnishings, decor, and accessories, founded in 1998 to make well-designed products accessible to consumers and design professionals. The company offers both iconic licensed designs and exclusive products from its own brand, which are sold through its online platform, physical studios, and a dedicated contract division for trade customers. The client’s mission is to provide heirloom-quality, built-to-last pieces from globally renowned brands, including Herman Miller and Knoll.

We were tasked by DWR to rebrand its Visual Identity and introduce their own custom font for all communication. The identity is rolling out during 2025. Project partners are DWR’s Creative Director Omar Nobil with his team and Frosty Inc.