An exhibition about some of Sweden’s finest design personalities Olle Eksell and Bertil Kumlien. Both were commissioned by Vin & Sprit AB to design numerous wine labels for different brands. While Eksell modernised etiketts for Madeira wine, Kumlien was sent to do paintings of vineyards and castles all over Europe which then were displayed in the Systembolaget’s shop windows.

Process Architects were responsible for the architecture of the exhibition, while we had full control over the environmental graphics and typography, the exhibition poster and marketing elements such as private view invitations, symposium material and flyers.