Swedish Modern
Svenskt Tenn

Swedish Modern: A Colouring Book of Magical Interiors
Estrid Ericson, Josef Frank & Svenskt Tenn

The company was founded in 1924 by the pioneering design entrepreneur Estrid Ericson and joined ten years later by Austrian designer and architect Josef Frank. Together they created eclectic, elegant and boldly patterned interior design style known as Swedish Modern that has made Svenskt Tenn world-renowned. This colouring book is your invitation to explore their world of magical interiors. (extract from Thames & Hudson)

Together with the editors Janet Coletti and Helene Boström we got commissioned by Svenskt Tenn to art direct and design this beautiful book, a combination of drawing book for design interested and a collection of historical material about Estrid Ericson and Josef Frank. We had to walk on a fine line between Svenskt Tenn’s integrity as a cultural institution and the more commercial aspect of selling books. Swedish Modern is available worldwide through the publishing company Thames & Hudson. Get your colouring pens out, this is great fun!


Project index



  • 3dO Arkitekter

  • Acne Studios

  • AIGA San Francisco

  • Altona Interior

  • Altona Interior AB

  • Andante Film

  • Anders Kylberg

  • Anton Renborg

  • Ateljé Altmann

  • Bozarth Fornell

  • Brunmåla Hästklinik

  • Cinex

  • Designwise

  • Elfa

  • ElinderSten

  • Evidon & Evidon

  • Folke Film

  • Foundation Capital

  • Future Nordic Design

  • General Motors Europe

  • Genova Property Group

  • Johan Celsing Arkitektkontor

  • Källberga

  • Konstfack

  • Kronan Trademark

  • KTH School of Architecture

  • Lela Scherrer

  • Lintex

  • L’Uomo Vogue

  • Mathieu Gustafsson

  • Motor Innovation

  • Nova Real Estate

  • Occupying Time

  • Oscar Properties

  • Playful

  • Plymouth College of Art

  • Polish Transportation System

  • Praxis am Rauracher

  • Pricise

  • Propeller

  • Ragnars

  • Reflex Arkitekter

  • SafeLine

  • Scrimshaw

  • Sølve Sundsbø Studio

  • Spritmuseum

  • Storformat

  • Sunpocket

  • Svenskt Tenn

  • Swedish Space Corporation

  • Swiss Huntinghorn Society

  • Tengbom

  • Thomas Persson Studio

  • Tiger of Sweden

  • Twinsoll

  • Unité

  • Urban Design

  • Volvo Ocean Race