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Nightrunner Collection
Björn Borg
2019

Anyone can run. With this in mind Björn Borg asked us to design a typographic series for their Nightrunner Collection. The overall term became AGAINST ANY NORM signalling no norms needed to get out and run and doing any kind of sport for that matter. Strong condensed type was used to put emphasis on short three to four letter meanings like IT COMES FROM WITHIN or RUNNING FROM DAYLIGHT. The typography appears on well defined areas of the garments and vary between high red and fluorescent white. Photographs by Bersa.

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Index
08—19

Project index


Clients
A-Z

Clients

  • 3dO Arkitekter

  • Acne Studios

  • AIGA San Francisco

  • Altona Interior

  • Altona Interior AB

  • Andante Film

  • Anders Kylberg

  • Anton Renborg

  • Ateljé Altmann

  • Björn Borg

  • Bozarth Fornell

  • Brunmåla Hästklinik

  • Cinex

  • Designwise

  • Elfa

  • ElinderSten

  • Evidon & Evidon

  • Folke Film

  • Foundation Capital

  • Future Nordic Design

  • General Motors Europe

  • Genova Property Group

  • Johan Celsing Arkitektkontor

  • Källberga

  • Konstfack

  • Kronan Trademark

  • KTH School of Architecture

  • Lela Scherrer

  • Lintex

  • L’Uomo Vogue

  • Mathieu Gustafsson

  • Motor Innovation

  • Nova Real Estate

  • Occupying Time

  • Oscar Properties

  • Playful

  • Plymouth College of Art

  • Polish Transportation System

  • Praxis am Rauracher

  • Pricise

  • Propeller

  • Ragnars

  • Reflex Arkitekter

  • SafeLine

  • Scrimshaw

  • Sølve Sundsbø Studio

  • Spritmuseum

  • Storformat

  • Sunpocket

  • Svenskt Tenn

  • Swedish Space Corporation

  • Swiss Huntinghorn Society

  • Tengbom

  • Thomas Persson Studio

  • Tiger of Sweden

  • Twinsoll

  • Unité

  • Urban Design

  • Volvo Ocean Race