Swedish Grace; Artistic movement, encompassing architecture, design and craft that emerged in the 1920’s. Also known as Nordic Classism. A short but intensely creative period that coincided with Sweden’s transition into a modern, industrialized nation. The style was a clear break from the national romantic and jugend styles that predated it. Taking inspiration from classical antiquity, with clean lines, restrained proportions and spare, considered surface decoration, the style can be seen as a bridge to the radically modern style of functionalism… (extract from introduction by Creative Director Christoffer Lundman).
We got commissioned to art direct and design all lookbooks for the Tiger of Sweden Fall/Winter 2019 collections.