Sparring+

2015Identity

Birger Sparring was a great Swedish entrepreneur and innovator. Already in the 1930s he founded Sparring AB and developed and patented hanging storage with wall rails and brackets. Their smart lock feature made a quick success. In fact it was so great that rail sparring and sparring console within the following years became well-known concepts and synonymous with flexibility and quality.

We created the new wordmark for Sparring Plus that stands for a new product line designed by Christian Halleröd. It got launched in combination with a catalogue at the Stockholm Furniture Fair in 2015.

View Project Images
1 ⁄ 3