Kronan

2011Identity, Publication

For more than 100 years, the Kronan name has stood for reliable, human powered transportation. Today, we continue to celebrate the wheel, crafting transportation products that honor the best of the past while using the technology of today. Kronan products help people move about in a modern world with confidence, ease and just the right amount of style. We came in to modernise Kronan’s graphic profile, to bring it into the new millenium. Main aim was to work on the classic crown symbol in combination with the wordmark. A new identity structure got introduced and rolled out. Since then we have been in charge of all visual manifestation such as catalogues, exhibition stands, digital and printed ad campaigns as well as implementing the identity on all Kronan products and packaging.

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