Ben Bos


Ben Bos' approach to graphic design is being transparent, straightforward, functional (but always with an injection of emotion) and durable - with a compete lack of regard for what happens to be graphically on-trend. It's an approach that has seen some of his logotypes in use for many decades. He was a designer and consultant, for example, for Dutch furniture company Ahrend for 50 years from 1954 - 2004. "I like to design for the long haul", he said. Ben is best known for his work completed at Dutch design group Total Design where he worked for 28 years alongside Wim Crouwel.

We organised an open lecture for him to hold at Konstfack, University College of Arts, Crafts and Design in Stockholm and created this poster for the event.

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