Autumn Winter 2007/2008
'Ever come across something and wonder how you could have lived without it before that glorious moment of discovery? This is exactly how I feel about Maaike Mekking's Autumn/ Winter collection for '07 and '08. After designing for a number of prestigious names such as Alberta Ferretti, Giles and Alexander McQueen, Mekking (who is also currently resident in-house designer for the famous London boutique No One) has done us all a favor by coming out with her own signature collection. Taking it's visual cue from Joy Division, Maaike Mekking 07/08 combines a feminine tailored look in muted tones with that classic rock n' roll vibe I can't seem to get out of my system.'From ill-list.blogspot.com.
We designed Maaike's label identity plus the seasons look book which turn out to be a foldable broadsheet. We wanted the lettering of the logotype to play an important part on the poster and arranged a dialog composition with the collection imagery. Photography by Ellinor Hall.